How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 26.06.2025 01:18
Perception
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Place
K-pop supergroup BTS nears reunion as two more members end military service - The Washington Post
Processes
Good marketing is doing this well.
People
Taking five minutes a day to do this can improve happiness, study finds - San Francisco Chronicle
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Product
'Good Night & Good Luck' on CNN: George Clooney's Latest Live TV Plea - IndieWire
Price
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.